Want to be a personal fitness trainer with the success of Jackie Warner? Well here’s an interesting parallel from the the Boston Globe.
Seems Nicole Ricci may be the East Coast’s answer to Jackie Warner and Sky Sport & Spa.
The Globe says of Ricci:
“The 34-year-old Ricci’s brand of tough love has made the personal trainer a magnet for South Enders and others bent on shaping up and not afraid to sweat. Like Jackie Warner, the entrepreneurial, no-nonsense star of Bravo’s reality hit “Work Out,” Ricci inspires a fervid devotion in many of her clients. One even calls her “mama.”
In 2004, Ricci moved to Washington Street and opened Saldare Body Spa & Private Fitness , a three-story space with massage , body waxing , facial rooms , and a gym. She works 13-hour days, cramming in a catalog of clients that has, at different times, included the members of Blue Man Group and the entire cast of “Stomp.” She’s worked on Boston Ballet artistic director Mikko Nissinen , professional ice skaters, and dancers. But you don’t have to be famous to score a spot on her exercise mat.”
So if you’re ever in Boston, check out Saldare Body Spa & Private Fitness. Something tells me it’s not going to have the panoramic views of Sky Sport & Spa. But on the bright side you won’t have to pay hundreds of dollars for a personal training session. You can train with Ricci herself for $60.00
Many people are eager for detailed exercise advice from Jackie Warner, star of Bravo’s reality show Workout.
Unfortunately she’s not very accessible unless you go to L.A. and drop $400.00 a session (5 session minimum).
There’s a better way to get the information you want from Jackie.
Just read Making The Cut by Jackie Warner’s Business Partner – Jillian Michaels
Jillian Michaels co-owns Skysport & Spa with Jackie Warner. And if you read their interviews and advice in the media you’ll find they have pretty much the same philosophy and approach when it comes to nutrition, exercise and weight loss. This comes as no surprise if they co-own the same gym. But here’s the good part…
Jillian Michaels Advice Is Accessible
She’s produced some great instructional fitness products. She’s got her two best selling fitness books. She’s got her best selling DVD workouts. And she’s got lots of target training and beginner workouts too.
Just in case you’re not familiar with Jillian, here’s a Bio excerpt from a 2005 Washington Post Interview transcript:
Jillian Michaels, the Beverly Hills-based personal trainer who coached her team to victory on NBC’s “The Biggest Loser”… Michaels is co-owner of Sky Sport and Spa, a penthouse fitness facility in Beverly Hills. Her clients include actors such as Amanda Peet and Mark Ruffalo. Among her credentials, she holds a Black Belt in Muay Thai. She lives in Los Angeles, California.
So I think the moral of this story is… The best way to get your Jackie Warner workout my be through Jillian!
But for clothing – that’s another matter. Here you can go straight to the source and get Jackie Warner’s Skylab clothing line.
Bravo’s TV show Workout, portrays Jackie Warner and the Skysport Spa trainers working in a unique environment to create “experiences” with clients. (See review)
This is a key strategy for building profitable fitness service business.
The show offers personal trainers clues to how Jackie Warner built her success.
Below are two of the Skysport best practices. How can you apply these “client experience” building examples to build your own personal training business?
1. Connect Nutrition
Providing clients with solid nutrition information is the backbone of the Sky Sport & Spa approach.Â The Skysport trainers provide clients with actionable low-glycemic nutrition information.Â Jackie Warner’s Protein Shake Recipe is an example.
She simplifies the client’s nutrition while at the same time making them think about her & Skysport every time they have the shake for breakfast.Â Do you have a special nutrition recipe will help your clients stay connected to you away from the gym and allows them to pass along to their friends?Â Do you have reputable supplements that you can sell to your clients at great prices to compliment your recipes?
2. Exercise With Style
Skysport Spa is an exclusive gym. Everything about it sells style and fashion. How can you incorporate style into your business? How you dress, the materials you provide clients, your website, business cards, how you talk – it all combines to create an impression. What impression are you making on potential clients?
3. Create Symbols
Perhaps you’ve noticed the necklaces the trainers and clients wear at Skysport. They are nothing more than a washer on tastefully knotted leather. But the circle is symbolic and it’s a nice touch that connects the client to the Skysport brand.
In reality, you can go to a hardware store, buy a washer and leather strip for a dime, replicate the leather knot and you’ve got the official Skysport necklace. If you sell them for $25 like Skysport does – you’ll have a nice supplement to your income.
But just in-case you want an original:
THE SKYSPORT TRAINER NECKLACE
This stylish sports necklace is like the ones worn on WORKOUT by the SKY trainers, but only better! Upgraded with premium black leather for better durability, this necklace has an easy slide knot closure for adjustable length. Each piece is hand-made so no two are exactly alike.Approx
Approx. 20″ in length at longest. Designed specifically for SKYSPORT&SPA byFrancoeurncoeurdesignsbymarquis.comis.com.
Mr. Rodgers neighborhood was never like this. CNNmoney reports:
For those who want to achieve or maintain healthy lifestyles, there are now planned “wellness” communities springing up around the United States.
They create atmospheres where regular exercise, nutritious diets and avoiding unhealthy habits is the norm.
“Wellness” communities go beyond just having facilities such as golf courses, spas, gyms and biking trails.
These new places hire trainers, nutritionists and wellness directors who lead workshops on avoiding disease, put together work-out regimens and diets, lead hikes and biking trips, teach rock-climbing and show residents how to get the most out of their workouts. They act as gurus as well, leading spiritual exercises and demonstrating stress-reduction techniques.
“What we’ve tried to do is create a wellness culture,” says Sam Varner, director of wellness for the Cliffs Communities, a series of new developments built near Asheville, North Carolina.
While the U.S. population is aging and overweight, at the same time longevity is increasing and more Americans are leading active lives deeper into their old age.
Wellness communities seem uniquely positioned to capture the demographic of Americans who would like to fully immerse themselves in a life-prolonging culture of health and (no small point) have the means to indulge that desire.