Lessons From Jackie Warner’s Skysport Spa. How To Make More Money As A Personal Trainer
Bravo’s TV show Workout, portrays Jackie Warner and the Skysport Spa trainers working in a unique environment to create “experiences” with clients. (See review)
This is a key strategy for building profitable fitness service business.
The show offers personal trainers clues to how Jackie Warner built her success.
Below are two of the Skysport best practices. How can you apply these “client experience” building examples to build your own personal training business?
1. Connect Nutrition
Providing clients with solid nutrition information is the backbone of the Sky Sport & Spa approach.Â The Skysport trainers provide clients with actionable low-glycemic nutrition information.Â Jackie Warner’s Protein Shake Recipe is an example.
She simplifies the client’s nutrition while at the same time making them think about her & Skysport every time they have the shake for breakfast.Â Do you have a special nutrition recipe will help your clients stay connected to you away from the gym and allows them to pass along to their friends?Â Do you have reputable supplements that you can sell to your clients at great prices to compliment your recipes?
2. Exercise With Style
Skysport Spa is an exclusive gym. Everything about it sells style and fashion. How can you incorporate style into your business? How you dress, the materials you provide clients, your website, business cards, how you talk – it all combines to create an impression. What impression are you making on potential clients?
3. Create Symbols
Perhaps you’ve noticed the necklaces the trainers and clients wear at Skysport. They are nothing more than a washer on tastefully knotted leather. But the circle is symbolic and it’s a nice touch that connects the client to the Skysport brand.
In reality, you can go to a hardware store, buy a washer and leather strip for a dime, replicate the leather knot and you’ve got the official Skysport necklace. If you sell them for $25 like Skysport does – you’ll have a nice supplement to your income.
But just in-case you want an original:
THE SKYSPORT TRAINER NECKLACE
This stylish sports necklace is like the ones worn on WORKOUT by the SKY trainers, but only better! Upgraded with premium black leather for better durability, this necklace has an easy slide knot closure for adjustable length. Each piece is hand-made so no two are exactly alike.Approx
Approx. 20″ in length at longest. Designed specifically for SKYSPORT&SPA byFrancoeurncoeurdesignsbymarquis.comis.com.
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