Jillian Michaels Clothing Line

If Jillian Michaels were to come out with her own clothing line it would certainly be a big hit.  But it wouldn’t be for the plus size woman.

Perhaps that’s why the upcoming Biggest Loser clothing line isn’t being designed by Jillian Michaels but by Bruno Schiavi.

Biggest Loser Clothing Line Details

The line is launching fall 2010.  According to the Press Release:

“We are really excited to introduce a fashionable line of workout clothing, which will offer an excellent fit  and will flatter all shapes and sizes,” said Kim Niemi, Senior Vice President, NBC Universal Television Consumer Products Group.  “Our goal is to make it as easy as possible for anyone to adopt The Biggest Loser lifestyle at home, in the gym or outdoors.”

“The inspiration for developing a Biggest Loser line comes from our contestants, who complain about how little choice exists out there as they fight to get back on track,” said Mark Koops, Managing Director, Co-Head of Domestic Television for Reveille.  “We have tried to ensure that it is at once great looking, affordable and practical and that it will help kick-start many to make a healthy lifestyle change.”

Biggest Loser Clothing Design Possibilities?

Bruno Schiavi designed the Dr. Rey Shapewear clothing line (see piece at left).

It’s described as “body enhancing shapewear to disguise any imperfection and enhance a woman’s natural assets.”  This may give us a clue for what’s in store for the Biggest Loser clothing line.

Clothing that looks great and makes it easier and more comfortable for plus size people to exercise by offering extra support?

Now that’s a win / win.  Stay tuned…

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