Consider the diamond.  Strong.  Beautiful.  Priceless.  It can cut through steel, symbolize eternal love and captivate those who look upon it.  It represents excellence and better life.  The power of the diamond is physical, social and emotional.

Yet this exciting power starts as a lump of coal.  It’s a raw material with potential. Only when coal is subjected to the right combination of heat, pressure and time can it transform into a diamond. 

A Diamond is the product of process.  So is the human body.  So is an exceptional fitness business.

Fitness professionals understand process.  They know each repetition, set and workout builds on previous repetitions, sets and workouts to create results.

How well you manage the process determines your results.  This is true for building a body and building a personal training clientele.

Are you using a process to transform your raw materials into a beautiful, strong and profitable fitness business?  If not.  Why not?