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More Business Opportunity For Personal Fitness Trainers – The Wellness Community

August 10th, 2006 by Fitness Guardian

Mr. Rodgers neighborhood was never like this. CNNmoney reports:

For those who want to achieve or maintain healthy lifestyles, there are now planned “wellness” communities springing up around the United States.
They create atmospheres where regular exercise, nutritious diets and avoiding unhealthy habits is the norm.

“Wellness” communities go beyond just having facilities such as golf courses, spas, gyms and biking trails.

These new places hire trainers, nutritionists and wellness directors who lead workshops on avoiding disease, put together work-out regimens and diets, lead hikes and biking trips, teach rock-climbing and show residents how to get the most out of their workouts. They act as gurus as well, leading spiritual exercises and demonstrating stress-reduction techniques.

“What we’ve tried to do is create a wellness culture,” says Sam Varner, director of wellness for the Cliffs Communities, a series of new developments built near Asheville, North Carolina.

While the U.S. population is aging and overweight, at the same time longevity is increasing and more Americans are leading active lives deeper into their old age.

Wellness communities seem uniquely positioned to capture the demographic of Americans who would like to fully immerse themselves in a life-prolonging culture of health and (no small point) have the means to indulge that desire.

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